Scott Dubois

Product designer who builds in code  ·  AI tools, content, and maps  ·  Austin, Texas  ·  hello@scottdub.com
Portrait of Scott Dubois

I'm a designer who creates with code. For more than two decades I've worked across design, editorial, and the travel industry, as a creative director, web developer, magazine writer, teacher, and travel advisor. These days I spend most of my time designing and building AI tools with Claude Code. I've run a creative team, managed a product roadmap, and opened the pull requests too.

That range makes me comfortable on design, dev, content, and marketing teams, and good at translating between them. I'm a calm, steady presence in a fast-paced environment.

I'm looking for a full-time role where design, content, and AI meet, and I'm open to select projects.

How I Work

My approach is pretty simple: the information comes first. I'm a minimalist, and I'd rather a screen be clear than clever. Steve Krug's Don't Make Me Think shaped a lot of how I work.

With AI coding, almost anything is possible, which makes deciding what's actually useful more important than ever. Every piece of information and every element has to earn its place on the page. When I design with AI, I want it to show its sources, flag when it's estimating, and let a person approve anything that matters before it happens.

Selected Work

Perch

2026 – Present

A live 3D map of Austin with real-time weather, traffic, transit, crime, water, and power data. I designed, wrote, and built it end to end, and it was selected for Mapbox BUILD 2026. Its AskPerch assistant answers residents' questions; I wrote its instructions and voice rules, then tested it against a set of questions until the answers held up. The Weekly Brief is a newspaper that Claude writes each week from Perch's data. It has published every week since June 2026, and I revised its rules until it surfaced stories that mattered instead of routine permits.

Fauna Travel

2023 – Present

The wildlife travel agency I launched in 2023. In 2026 I rebuilt the site around a simple promise — "Safari Simplified": set-departure safaris with exact, all-in prices and live availability. I designed and built it myself with Claude Code, including Ask Fauna, a Claude-powered assistant. I also built an MCP server and interactive MCP App cards so assistants like Claude can surface real departures, lodges, and seasonality inside a chat, and submitted it to Claude's connector directory in October 2026.

Andrew Harper's Hideaway Report

2013 – 2020

For more than six years I was the Creative Director for a paid travel membership with 15,000 members. I ran the product roadmap between editorial, marketing, and development, and managed a team of six. My biggest project was a full redesign of the website with the design firm Handsome, where I did most of the front-end development myself.

ShoutScience!

The Khabele School

While teaching elementary school, I wrote, illustrated, and coded an iPad app about historical scientists. It was downloaded more than 160,000 times and featured on the App Store home page for 14 weeks.

Skills

AI Products & Content Systems

  • Writing system prompts, instructions, and voice rules a model can follow
  • Reference examples and test sets for steering model output
  • Scoring, correcting, and auditing AI-generated content
  • Designing AI that shows its sources, flags uncertainty, and asks a person before it acts
  • Claude (Sonnet and Haiku) in production through the Anthropic SDK, with tool use; CLAUDE.md and agent setup

Design & Research

  • Prototyping and wireframing in code (Claude Code), plus Figma
  • Design systems and component libraries
  • Usability testing, user interviews, and A/B testing
  • Accessibility and screen-reader audits
  • 20+ years with Adobe Creative Suite; photography and photo editing

Building

  • AI-assisted coding with Claude Code; remote MCP servers and MCP Apps (interactive cards inside AI chats)
  • JavaScript (React, Next.js), HTML, and CSS (20+ years); Vite build tooling
  • Mapbox GL, Stripe payments, live-data API integrations, and Cloudflare edge caching
  • Git and GitHub, Linear; WordPress theme development
  • ESP32 sensor-based AI development

Content & Editorial

  • Feature writing, fact-checking, and AP Style
  • UX writing, voice and tone, and content strategy
  • SEO and generative engine optimization (GEO)
  • Editorial calendars and email marketing (HubSpot, Mailchimp)

Leadership & Teaching

  • Leading cross-functional teams of writers, editors, designers, and photographers
  • Running product roadmaps and managing budgets
  • Training teams on new tools and workflows; curriculum development

Travel Industry

  • 13+ years in travel, with deep knowledge of luxury hotels in Africa and the Americas
  • Travel CRM and itinerary platforms (Tern, Fora, SafariPortal, Travefy)

Experience

Creator | Perch

Austin, TX · Jan 2026 – Present
  • Design, write, and build a live 3D civic dashboard for Austin end to end with Claude Code; selected to present at Mapbox BUILD 2026.
  • Write the system instructions, voice rules, and test sets for its AI features, then grade and revise the output until it holds a consistent civic voice.

Product Developer and Travel Designer | Stealth AI Travel Startup

Austin, TX · Mar 2026 – Sep 2026
  • Design and develop custom software products with Claude Code and GitHub.
  • Build a progressive web app and its backend, with reusable design-system components.
  • Run usability testing and screen-reader accessibility audits, shipping fixes through pull requests.
  • Create custom workflow solutions and train teams on their implementation.
  • QA software rollout and manage bug fixes through Linear.
  • Engage high-net-worth clients to plan luxury vacations with an international team.

Travel Advisor, Designer, and Writer | Fauna Travel

Austin, TX · Oct 2023 – Present
  • Design and code a custom WordPress theme for faunatravel.com by hand.
  • Rebuild the site as a booking platform with Claude Code — a live-pricing booking flow, an itinerary builder, and an AI assistant, plus an MCP server for AI agents.
  • Write and produce all content and marketing materials for faunatravel.com.
  • Scored and corrected AI-generated output for Fora, my host agency, as it trained its travel-advisor assistant on safari travel — judging accuracy, quality, and usefulness.
  • Plan luxury vacations to the world's most spectacular wildlife destinations.

Writer and Photographer | Freelance

Austin, TX · Jun 2024 – Present
  • Research, report, and write feature articles for flagship Texas publications, including Texas Highways and Texas Parks & Wildlife Magazine.
  • Write marketing copy for high-end retail catalogs.
  • Photograph subjects and locations for editorial use.
  • Meet consistent monthly deadlines and fact-check all content to publication standards.
  • Adapt writing style and tone to match editorial voice.

Digital Content & Marketing Consultant | Independent

Austin, TX · Feb 2020 – Sep 2023
  • Consulted with travel businesses on content strategy, web copy, and brand positioning.
  • Wrote and managed social media content for a nonprofit client, keeping voice consistent across recurring campaigns.

Creative Director and Travel Writer | Andrew Harper's Hideaway Report

Austin, TX · Aug 2013 – Jan 2020
  • Art direct all content for HideawayReport.com and monthly print publications for on-time delivery to affluent and engaged members.
  • Facilitate the product road-map between editorial, marketing, and dev teams to ensure resources were being directed appropriately.
  • Develop UX for all digital products, including overseeing the 2019 agency redesign that optimized the customer experience for both utility and conversion.
  • Produce photo shoots and audio recording sessions for use in editorial and marketing materials.
  • Organize brand guidelines and project documentation to ensure a clean and consistent product.
  • Write and produce multimedia travel content, along with the associated content strategy, to engage members.
  • Manage a team of designers, photo editors, and developers, along with an annual department budget to get everything done.

Technical Director and Teacher | The Khabele School

Austin, TX · Aug 2009 – Jun 2013
  • Design, build, and maintain khabele.org and manage mission-critical school learning management systems.
  • Lead students in both indoor and outdoor classroom environments.
  • Developed curriculum and educational materials for diverse student populations.
  • Built relationships with parents, faculty, and community stakeholders.

Designer and Content Producer | Kinky Friedman for Governor Campaign

Austin, TX · Aug 2005 – Jun 2006
  • Produced blog content covering campaign events and policy positions.
  • Photographed speeches and campaign events.
  • Managed rapid-turnaround content production in a fast-paced political environment.
  • Designed and built the Kinky Friedman website, which garnered over 500k unique visitors.

Graphic & Web Designer | Freelance

Austin, TX · Jan 2004 – Aug 2007
  • Designed and built websites for nonprofits and political campaigns on Movable Type and WordPress, including custom theme design and implementation.
  • Created logos and brand identities for small organizations.
  • Produced digital marketing materials and photography for client campaigns.

Education

University of Texas at Austin

Bachelor of Arts, History and Government · 2003

Published Work & Recognition

Recent Publications

Additional Experience

  • Authored and illustrated Shout Science!, an educational iPad app (160,000+ downloads)
  • Community journalism and nonprofit communications